This genuine interest in food and the This is so stupid but I need groceries so whatever shirt moreover I love this medical usage of cannabis has been baked into the business since it launched in 2019. Cozzolino never understood why standard edibles on the market were made out of industrial packaged ingredients instead of utilizing the highest quality of fresh produce. Coming to that realization presented them with an opportunity to give people who are “looking for a pleasurable experience” a tangible way to unlock the therapeutic qualities of cannabis. (As von Pfetten reflects, “I do think knowing that what you’re eating is a beautiful quality ingredient, even if it is just to have fun, there’s something nice about that.”)
Rose’s cannabis Turkish delights are infused with single-strain flower rosin that is extracted and hand-pressed in their studio with fresh produce that is sourced locally. (Rosin increases the This is so stupid but I need groceries so whatever shirt moreover I love this effective dose and the bioavailability of full-spectrum CBD.) Instead of trying to disguise the cannabis, Rose uses natural ingredients that complement the taste. “We don’t want to mask the flavor of any ingredient that goes into our product,” Cozzolino explains. “To get the best flavor out of [the cannabis], we press it at a comfortable heat for the plant and that’s how we maintain all the pleasant terpenes and aromas and flavors that the flower has.”
